Tommy Turner
Grade: 12
Location: Point Pleasant, New Jersey
Business Name:
Tommy's Mobile Detailing
Revenue: $3,300
At just 17 years old, Tommy Turner is proving that determination and a good idea can create a thriving business. As the founder of Tommy's Mobile Detailing, Tommy offers premium car detailing services directly at his clients' homes, making the process convenient and high-quality. With his entrepreneurial mindset and hard work, Tommy has turned a personal passion into a growing business, earning him a grant from the Formidable Fellowship.
From a Passion to a Business
Tommy’s entrepreneurial journey began when he got his first car. “I’ve always loved cars, and when I got my own, I became a neat freak about keeping it spotless,” he recalls. What started as a personal habit sparked an idea: he could turn his detailing skills into a business.
Tommy’s Mobile Detailing launched in August and has already brought in over $3,300 in revenue by December. Specializing in both interior and exterior detailing, Tommy’s services cater to busy customers who appreciate convenience and meticulous results. His approach sets him apart from typical car washes, offering a deep clean that avoids the damage caused by traditional automated washes.
Learning Through Experience
Before finding success with his detailing business, Tommy experimented with other ventures. During the pandemic, he tried drop shipping, which taught him website development and marketing basics, but struggled to gain traction. “I rushed into it without enough research,” Tommy admits. “But the experience taught me valuable lessons that I’ve applied to my detailing business.”
One of his biggest early challenges was pricing. Initially, Tommy undercharged for his services, but as he gained experience, he recognized the value of his time and skills. “Now I charge $240 for a full interior and exterior detail on a sedan,” he explains. “Pricing higher attracts better clients who appreciate the pristine results.”
Building a Customer Base
Tommy’s first clients came through word of mouth, thanks to his mom, who owns a hair salon. From there, he expanded his reach using flyers and social media platforms like Facebook, Instagram, and TikTok. “Handing out flyers works well because it’s more personal,” Tommy says. Facebook has also been effective, especially when posting in local neighborhood groups and offering promotions like 20% off for new customers.
Challenges and Growth
Running a business hasn’t been without obstacles. Seasonal changes, particularly the cold winters in New Jersey, make exterior detailing difficult. “I’ve learned to adapt by focusing on interior detailing during the colder months,” Tommy shares.
He also faced rejection when handing out flyers or explaining his pricing. “Not everyone values detailing the same way, but I’ve learned to focus on finding the right customers who appreciate high-quality work,” he says.
Investing in the Future
With the $1,000 Formidable Fellowship grant, Tommy plans to invest in paid advertising and higher-end materials to enhance his services. “I’m researching platforms like Google Ads and Facebook Ads to expand my reach,” he explains. He’s also looking into local community platforms like Nextdoor to connect with potential customers.
Lessons from School and Beyond
Tommy credits much of his success to a mix of self-taught skills and support from his teachers. Online resources, such as YouTubers Hudson Archer, Detail Groove, and Hunter’s Mobile Detailing, taught him both the technical and business sides of detailing. At school, his entrepreneurship teacher, Mr. Fisher, and math teacher, Mrs. Reed, provided practical lessons in business analytics, financial literacy, and pricing strategies.
A Bright Future Ahead
Tommy’s ultimate goal is to scale his business by hiring employees and expanding his services. He’s also considering branching out into new ventures while continuing to grow Tommy’s Mobile Detailing. By attending a local community college, Tommy plans to stay close to his customer base and dedicate time to building his business.
We’re proud to support Tommy Turner and look forward to seeing how his hard work and entrepreneurial spirit drive him to even greater success. If you’re in New Jersey and need a spotless, high-quality car detailing service, visit Tommy’s Mobile Detailing or email him at tommysdetailing08742@gmail.com.